Business - Marketing: Pricing Strategy Term Paper

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Feb11

____$1,700 (2) C/P

____$2,000 (2) O/P

6.Mar24

____ ____$1,300 for two adults C/P_ ____$1,650 for two adults O/V

7.Ar21

_$1,300 for two adults C/P_ ____$1,650 for two adults O/V

8.May 19

_$1,300 for two adults C/P_ ____$1,650 for two adults O/V

9.June23

____$1,550

____$1,900

10.July1

____$2,200 (2) C/P

____$2,850 (2) O/v

11.Aug25

____$2050_(2) C/P

____$2,555 (2) O/V

12.Sept 22

____$1,550

____$1,900

13.Oct29

____$1,300 for two adults C/P_ ____$1,650 for two adults O/V

This company appears to raise their fares when passengers are most likely to be vacationing -i.e. holidays, summers, etc. This is a clever and effective example of a pricing strategy to earn the most capital when passengers are immanent. Some price drops are likely to be marketed during the higher cost times in order to entice passengers to compare to what they had paid when the prices were higher.

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If you have to make plans for taking a cruise in December 2008, when will you book your tickets.

Mark only one choice) a.

A one week before travel b. two weeks before travel c. 1 month before travel d. 3 months before travel e. 6-month before travel f. 12 months before travel.

What will be the main reason for selecting your choice above would make my cruise package purchase one week before traveling because the opportunity to take advantage of cancelled tickets, booking errors, etc., will be much more likely as the cruise sign up is nearly full and preparations for shipping out are likely to already be complete. This is a method to engage in unexpected complications and immediate discounts -….....

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"Business - Marketing Pricing Strategy" (2007, December 05) Retrieved May 17, 2024, from
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"Business - Marketing Pricing Strategy", 05 December 2007, Accessed.17 May. 2024,
https://www.aceyourpaper.com/essays/business-marketing-pricing-strategy-33645
   

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