Business Models: The Green Home Term Paper

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The data is usually not free, but offered for a fee. Likewise, some websites offer paid content for user services (Rappa 2009). An example might be a site that might agree to 'search' for a particular home for a buyer, or offer an exclusive portal between sellers, builders, or other industry professionals.

However, these types of sites are rapidly falling out of favor, because of the widespread availability of free content. For a businessperson trying to attract the likely astute and educated core c

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onsumer of the green home market, the best type of e-ommere would be a site with advertised homes and materials, and also general interest artiles to lure more individuals to searh and read the site. One the onsumer's attention was obtained and generated through a searh engine, the web-surfer would be very apt to read and/or lik to advertisements, given the unusual and still-exlusive nature of many aspets of the tehnology of buying or building a green home or 'greening' an existing home.

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