Business Models Positioning Strategies and Term Paper

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For example, someone interested in green technology from a cost perspective might value operational excellence in a company -- seeking the lowest price replacement windows in the least amount of time with the least amount of disruption to their family. Someone interested in the greenest home possible may be interested in innovation, and still others might be attracted to the idea of a custom-built home. Just as there is no one housing market, even within the market of green housing consumers, many different segments and demographics exist, along with conceptions of what conveys value.

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