Business Plan: Marketing to Brazil Business Plan

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Some Brazilian businesses might want to engage in joint arrangements to have workers going to do business or live abroad in English-speaking languages learn from these tapes, and there could be special discount agreements with such companies, to make use of these resources. Additionally, the national economy would greatly benefit from a more fluent population that was better able to engage in a variety of business endeavors in other nations. This would encourage the Brazilian government to not place any additional legal obstacles when engaging in negotiations regarding such an exporting arrangement.

There already a clear and strong desire to learn more about the United States, to do business with the United States, and to travel to the United States. Brazil was the ninth largest source of visitors to the United States in 2004 and has one of the fastest growing outbound travel markets in the world. "With only 4 million outbound travelers from a population of 182 million, and the country's economic growth prompting more middle-class travelers, growth seems likely to continue...over 40% of total outbound trips from Brazil are for business. Brazilian business travelers are lucrative targets as they often include some leisure days during their trip and spend more than the average traveler," and business travel to the United States by Brazilians increased 33% overall in 2004. ("Chapter 4: Best Prospects for U.S.

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Businesses -- Travel and Tourism," 2006, Focus Brazil: U.S. Government Export Portal)

These statistics suggest several critical elements -- first, that much of the current travel to the United States by Brazilians is business related. This indicates a high, likely demand for learning English in light of a businessperson's need. Secondly there is also an apparent high level of interest in the culture and leisure pursuits of the United States, a fact reinforced by the statistic that the average traveler is a return, rather than a first-time visitor. Frequent visits to the United States, combined with a powerful economic incentive to add to one's qualifications when doing business with English-speaking nations in the language of economics and technology will generate more and more demand for better English language skills that cannot be learned in a schoolroom alone. Education and knowledge is power, and it is time to embark upon the business of education in Brazil.

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