Business Plan Old Navy Business Term Paper

Open, View, and/or
Download this Document

Total Length: 694 words ( 2 double-spaced pages)

Total Sources: 0

Page 1 of 2



High magazine readership of fashion and lifestyle magazines including Self, Shape, Lucky, InStyle and Glamour.

That fit the following psychographic and attitudinal segmentation profiles:

Social, mobile, active, valuing style and career, with a strong interest in alternative and pop music. The proposed partnering with the musicians mentioned earlier will strengthen and amplify the branding of unpretentiousness and being real about who one is.

See friends and time spent with them as a sanctuary and time to relax; clothes to fit this lifestyle and attitude are comfortable, stylish and affordable

Integrated Marketing Campaign and Strategy

Media Mix

The following are the suggested media sources to use for the revised branding message. Print Advertising - Self, Shape, Lucky, InStyle and Glamour all need to be targeted with the initial advertising stressing the new branding.

Internet Advertising and New Web Site - it's essential that an entirely new website stressing the values of authenticity, unpretentiousness and "clothes for hanging out with my friends" message pervade the online advertising, website, and e-mail blasts that describe the new clothes and create excitement about the new direction.

Stuck Writing Your "Business Plan Old Navy Business" Term Paper?

View All Our Example Business Plan Old Navy Business Term Paper

Have A Custom Example Essay Written



Direct Response Strategies - This includes creating a series of up sell and cross-sell promotional campaigns based on previous customer purchases; better use of existing Customer Relationship Management (CRM) and analytics applications to find the highest value customers and target them with direct mail and e-mail blasts; and also the development of a frequent buyer program to further increase in-store traffic, a major shortcoming today as price-only shoppers flock to the stores.

National Television - to launch the new brand and align with the musical artists that best exemplify the new brand, Old Navy will need to invest in television advertising to increase awareness of the new brands' value and increase store traffic. The values inherent in the brand need to be mentioned; nothing on price or sales in this initial repositioning effort......

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Business Plan Old Navy Business" (2007, February 12) Retrieved May 20, 2025, from
https://www.aceyourpaper.com/essays/business-plan-old-navy-business-40075

Latest MLA Format (8th edition)

Copy Reference
"Business Plan Old Navy Business" 12 February 2007. Web.20 May. 2025. <
https://www.aceyourpaper.com/essays/business-plan-old-navy-business-40075>

Latest Chicago Format (16th edition)

Copy Reference
"Business Plan Old Navy Business", 12 February 2007, Accessed.20 May. 2025,
https://www.aceyourpaper.com/essays/business-plan-old-navy-business-40075
   

Open, View, and/or
Download this Document
order custom essay example