Business Plan to an Organization Business Plan

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Additionally, businesses must anticipate seasonal shifts in demand when allocating and anticipating costs. A toy company cannot assume that the revenue it enjoys after a Christmas marketing a 'hot toy' will be sustained all year 'round.

In terms of taking a long-term view, a business should treat its employees in an ethical fashion. If employees are treated in a respectful manner, they are likely to perform better and show more loyalty to the organization. Additionally, if a company is found to be exploiting its employees, as was the case of Nike and the 'sweatshop'-type conditions of its offshore operations, this negative publicity can deter individuals from buying from the company. Employee costs in the long and short-term, in terms of compensating employees for overtime and giving them reasonable benefits, must also be included in the business plan. Also, the possibility of stock options, should the company incorporate, is another issue that might need to be addressed. Regardless, business success and ethics are far more complex than a rapacious idea that 'greed is good.' Entity structure should also be referenced in a business plan, along with long-range planning. A business must anticipate lean as well as plentiful times, and plan accordingly for expected downturns as well as upturns. Effective market research is vital and estimated demand may be based both on previous demand cycles specific to the organization and to the macro economic environment.

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Building a sustained competitive advantage in the marketplace is a core aspect of market planning, and requires accurate information about the business' target audience. When preparing a business plan for potential investors or to solicit a loan from a bank, a business organization must show through its marketing strategy how it will convince the target consumer that it conveys value to them, versus existing competitors. Marketing positioning, such as positioning the organization in a general vs. A specific fashion, or as a high-quality or low-price product is part of what is known as a 4P analysis: product, price, promotion, and placement. All 4Ps should be addressed in the business plan: what is the product, how much will it cost (will it be a low-price Dollar Store or a high-end Nieman Marcus or something in between); how it will be positioned or promoted in relation to competitors (as an ethical and 'crunchy' Urban Outfitters vs. A middle-end professional Anne Taylor clothing store); and how it will be placed or distributed (direct-to-consumer online or in a department 'mall store,' for example). Positioning will also affect the organizational structure in terms of how many employees are needed, and if a single or joint proprietorship, incorporation, or an LCC is best suited to the nature of the emerging enterprise......

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