Business Plan Strategy Company Presentation Business Plan

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The company is also interested in developing its product line in order to increase its number of customers.

Pricing Strategy

In the construction industry, the price of the products used in this activity is very important. This is because contractors require large supplies of such products. Therefore, they are trying to find the smallest price for the highest quality. The company provides cost effective products. This means that these products of high quality can be purchased at smaller prices in comparison with the prices of competitors.

Promotional Strategy

The company's promotional strategy refers to advertising on construction magazines, local newspapers, and direct mailing to companies in the construction business. In the case of products directed towards homeowners, the company intends to develop TV and radio ads. Several bonuses can be provided to customers that purchase several products from the company in order to increase demand for such products.

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Distribution Strategy

In order to develop a successful strategy it is important that the company focuses on increasing the efficiency of its supply chain management. This refers to identifying the purchasing trends, and the markets affected by these trends. Based on such aspects, the company can develop a supply chain management strategy that focuses on increased efficiency.

Financial Strategy

The company has introduced 12-month special financing on all its products. They have also started this year servicing commercial accounts with tile and stone restoration. The company projects a 30% increase in sales with the new kitchen and bath center and our commercial servicing accounts.

Projected Income

Cash sales - $2,095,678

Liabilities - $38,078,456

Cash spending -….....

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