Business Plan for Tiny Home Community

Open, View, and/or
Download this Document

Total Length: 712 words ( 2 double-spaced pages)

Total Sources: 0

Page 1 of 2

SWOT analysis. The first is that this is a relatively new, untested concept. Tiny homes are a niche, and while they have piqued some interest, the market for them is, well, tiny. The idea of a tiny home community is even less tested. The biggest critical issue therefore revolves around how Slice of Heaven will be marketed. It could be packaged as an economical solution, which would appeal to two of our major target markets. But ultimately, if the Slice of Heaven concept is to have legs in the marketplace, it needs to appeal to people on more than just the basis of cost. There is also the possibility of presenting the community as more of a community of like-minded people. This will make for a stronger community, because there will be a higher level of commitment among the people that choose to live there, but again, this is a niche market. There are few benchmarks -- the earthships in Taos, NM and the community of Findhorn in Scotland -- but these are very small places with narrow appeal, and neither concept has won any traction in the market. So finding the right marketing message and branding to present Slice of Heaven will be essential to cultivating a strong community of people to build around.

The second key issue is licensing/zoning. For all practical purposes, this is a multi-home community, but cities typically do not zone that way. In most places, the zoning for such a concept does not exist. There are certainly cities where the local government would grasp the concept right away and be able to get the right zoning in place -- something in between a multi-unit building and a single family lot -- but this is going to be a challenge in many jurisdictions.

Stuck Writing Your "Business Plan for Tiny Home Community" ?

View All Our Example Business Plan for Tiny Home Community

Have A Custom Example Essay Written

The best course of action is to launch somewhere that is going to be amenable -- Portland is a good place to start, but there are others.

The third critical issue for Slice of Heaven is to raise capital. On one hand, the DIY nature of such a community means that capital requirements are not that great. On the other hand, it still requires money and people to get things done, even with this sort of concept. Especially if the objective is to build Slice of Heaven within a set time frame.. In some cases, DIY homebuilding is not even allowed. There is reason to believe that the financing challenge can be overcome, but because the concept is new and untested, there will definitely be some issues with finding the right financing for the project.

Financial Objectives

In keeping with the spirit and philosophy of Slice of Heaven, the objective is to turn a modest profit on the community. It is important not to emphasize the profit motive, but for the company, it needs to earn enough money to pay its workers a living wage, and it needs to have a small profit left over for the owners of Slice of Heaven. This profit is not intended to be large, but reasonable, so a 10% margin is targeted in terms of profit.

The more important financial objective at this point is actually not profit,….....

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Business Plan For Tiny Home Community" (2016, April 25) Retrieved May 3, 2024, from
https://www.aceyourpaper.com/essays/business-plan-tiny-home-community-2156017

Latest MLA Format (8th edition)

Copy Reference
"Business Plan For Tiny Home Community" 25 April 2016. Web.3 May. 2024. <
https://www.aceyourpaper.com/essays/business-plan-tiny-home-community-2156017>

Latest Chicago Format (16th edition)

Copy Reference
"Business Plan For Tiny Home Community", 25 April 2016, Accessed.3 May. 2024,
https://www.aceyourpaper.com/essays/business-plan-tiny-home-community-2156017
   

Open, View, and/or
Download this Document
order custom essay example