Business Policy&strategy Organizational Leaders: David Term Paper

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The strategy has helped a limitation and a better control over the costs and it was subscribed by Neeleman himself, who only makes $200,000 a year in wages - quite low in comparison to other executives at international corporations.

The second feature in the successful corporate culture implemented by David Neeleman was that of an increased focus onto the full satisfaction of the customers' needs and wants. Instead of prospecting the market to identify the strategies implemented by the competition and trying to top them, the founder researched the market in order to identify the needs of the customers.

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"So instead of trying to beat the other airlines, he took a different angle. He's not in the aviation industry, Neeleman says, "We're in the customer service business" (Mount, 2007).

As such, by cutting costs while satisfying both his staff and his employees, David Neeleman was able to find a perfect recipe for corporate success and ensured his position among the world's most capable organizational leaders.

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