Business Portfolio Assessment - "Coach" Assessment

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S. market for counterfeit goods and if Coach and other companies are taking advantage of law. It is foolish according to the attorney of Kim for Coach to threaten its customers with $2 million lawsuits and before antagonizing customers the company must do a minimal investigation and it is not known how many customers got scared and paid off Coach. Kim, had worked for the Coach in 2004, filed suit saying among other major charges that the company wanted to suppress online sale of used items to pay high prices to the company for a Coach handbag. There is a problem for all companies which grapple with counterfeiting and it is often seen on Craigslist and eBay. Along with Kim one more eBay seller, James Caffarella of Littleton, Mass was also sued when he tried to sell legitimate silver golf-ball Tiffany key chain using a stock photograph. He too received a cease-and-desist letter, but withdrew when it found his sale genuine. (the Associated Press, 2011)

In analysis what can this amount to? Is Coach missing the big picture and nit picking on individuals while larger interest suffers elsewhere? Coach is not bothered about the settling fee or wrong doing but as perhaps is claimed by Kim, does it want all people to buy only the product from its store at its price and then never to sell or exchange the product thus decimating the seconds market? Or is it an overzealous act by attorney who examines every auction and sale and sends notice to all persons who display the company product? May be that is the answer, but the suit can have long reaching consequences in trade mark, consumer rights and many other aspects of the law. It can also signal that Coach is afraid that its market may be assailed dirt's by resellers and then by lesser brands.

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https://www.aceyourpaper.com/essays/business-portfolio-assessment-coach-4516
   

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