Business on Purpose Business Term Paper

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Business by Kevin McCarthy is a book that discusses how people can effectively run their business and gain large amounts of profits and sales, without sacrificing the customer's satisfaction over a product or service provided for by a certain business organization or company. The book is actually a set of stories and anecdotes illustrating the various problems and strategies business people often face and use (respectively), and most of these stories give the readers a view of what it is like to be involved in business organization dilemmas, and how people running their own business or managing a company/business organization gets confused over what the "direction" and "focus" of their company would be, and McCarthy provides the readers suggested explanations to these problems, suggestions that are implicitly found in the stories of the book.

The book started with a story entitled, "The Interview," wherein the author quotes Bill O'Brien, former CEO of the Hanover Insurance Company, at the start of the chapter: "[t[here are two fundamentally differing views of human nature and work. The "objective view" sees work as a source of economic means. The "subjective view" is concerned with the effects of work on the person. By the end of the 21st century, quality will become commodity, and companies will be distinguished by the wholeness of their people" (McCarthy 21). This quote defines the wholeness of what the book is, and true enough, the story that followed after this well- thought of excerpt from O'Brien resembles the situation the characters of the first story are in. The narrator tells the readers about Fred Taylor, a man who went his way up in the business world from being an errand/messenger boy to chief executive officer of a successful business organization.

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However, as time passed by, certain changes in the business world had occurred; when before products and its quality are the primary focus and need of the consumers, today in the 21st century, consumers do not only value product quality, but also demands quality service from these business organizations as well. In fact, the story makes use of a watch to symbolize the changing times McCarthy had discussed in this book. The narrator decisively "fought" the changing times, and did not conform to the present trends in business management. Under his leadership, Taylor's company "has fallen into a comfort zone," a result of the success that they had attained under his management. However, as years passed, and as Taylor stubbornly fought the changes that occurred regarding business management and organization, his company has fallen and is struggling to keep up with the small business owners of today (the frontrunners), while at the same time, his leadership has sunk, along with the profits and sales of the company. The succeeding events in the story describe how the company had sunk so low because of management….....

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