Business Research Purpose of Business Research Proposal

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It is projected that at least 10% of the individuals receiving the survey will respond.

There are a variety of reasons for using qualitative methods in a study such as this one. Even though there are drawbacks to the qualitative method including (but not limited to) the fact that respondents are not known and could be lying, the responses are very subjective, and the questions themselves are quantitative in nature, it is still deemed that the expense and time necessary to employ other methods would be to exorbiant in nature.

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It is also determined that there are a number of others studies currently available that can provide data that shows the effectiveness of direct mail advertising, therefore, the focus would be on the sports magazine aspect rather than direct mail per se. Qualitative methods are therefore deemed the most appropriate for this study......

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