Business Research Many Research Firms Research Proposal

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0 applications. The survey also attempts to define the Return on Investment from investing in social networking applications, and derives a figure of $1.9M by 2013, corroborating a figure from Forrester Research.

Conclusion

Completing any research project designed to capture business-to-business (B2B) market data takes an approach to isolating respondents within each organization that have a role in evaluating the technology being studied. The survey methodology concentrates on the role of it staff in evaluating social media applications. It would have been more effective if the researchers had also concentrated on the line-of-business managers and those responsible for the performance of business units who could make use of social networking applications as well. The integration aspects of Enterprise 2.0, as the coordination point for legacy systems, are what the it staff most concentrated on.

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To make this a more effective study, the unmet needs of the line-of-business users also need to be taken into account. In addition, the workflows that are critical for serving customers also needed to be taken into account. The contributions of social networking to customer relationships should have also been covered......

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