Marketing Management with Millennials
Like many other fields that exist within business and society at large, there is always some modicum of shifting and changes that occur. They usually do not happen overnight but they can move quickly due to being aided and assisted along in prominence by the presence of technology and other advancement. Social media, for example, is just one thing that has helped change the pace of society from noticeable to nearly frenetic. Even so, generational changes are the biggest source of change in many instances and paradigms and marketing management is no different. While the desires, wants… Continue Reading...