Business Speaking -- Pathos, Logos Term Paper

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2006; Hursthouse, 1999).

Pathos in Car Sales

To employ the pathos approach to argument in a presentation in connection with car sales, the salesman would make arguments along the following lines: "This vehicle is the most environmentally friendly vehicle on the market and will require less gasoline that any other car. If you care about the environment, purchasing this vehicle is the most responsible decision you could make for the future health of this planet." This strategy is intended to convince the audience that the product being promoted will allow them to uphold values (like environmental responsibility) that they care about. The ultimate goal of this argument would be to generate product interest and sales by convincing people that the product is more consistent with their values and beliefs than other products are (Belch & Belch.

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2006; Hursthouse, 1999).

Logos in Car Sales

To employ the logos approach to argument in a presentation in connection with car sales, the salesman would make arguments along the following lines: "This vehicle is the best made vehicle on the market and will probably run perfectly for hundreds of thousands of miles with ordinary maintenance. In today's economic environment, it is an extremely intelligent choice." This strategy is intended to convince the audience that the product being promoted represents the most logical of all possible decisions. The ultimate goal of this argument would be to generate product interest and sales by convincing people that the product is a better choice than other products for logical reasons like economic responsibility (Belch & Belch. 2006; Hursthouse, 1999)......

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