Merger of Nike and Converse in 2003
had a positive impact on both sides. Nike success in the business of sports wears and branding could be traced to many factors, one of which is the company’s social responsibility statement and actions which are guided by its mission. The company’s mission statement reads, ‘To bring inspiration and innovation to every athlete in the world’ with the tagline. ‘if you have a body, you are an athlete’. (“About Nike”). This further confirms that the company’s target transcends the sporting world; it is committed to reaching everybody in the world. The mission is the core value that guides Nike in every… Continue Reading...
