Business Strategies Home Building Market: Thesis

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Using the current downturn to a business' advantage is another option. This can include 'greening' existing homes to make them less costly to run and more energy-efficient, selling cheaper homes to buyers looking for 'less home,' especially seniors with retirement funds that have been depleted as a result of the stock market's losses, and refurbishing long-abandoned structures. Diversifying by offering second homes and vacation homes is another possibility for companies wishing to modify and expand their brand image and offerings to consumers (Witkowski 2009).

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Market segments

First time homebuyers are looking for bargains are a key segment. Some long-term speculators not burned in the first housing boom may rationalize property is always profitable eventually. So are individuals looking for homes that are less costly to maintain.

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