Business Summary Fortress Finance Was Incorporated in Essay

Open, View, and/or
Download this Document

Total Length: 546 words ( 2 double-spaced pages)

Total Sources: 0

Page 1 of 2

Business Summary

Fortress Finance was incorporated in March 2012 and since then, it has been involved in the business of offering short-term loans to salaried middle-class clients in the state of New York where it maintains active presence.

TARGET CUSTOMER

The company targets the New York's salaried middle-class. The Council of the City of New York, in its 2013 Report on the State of the City's Middle Class, defines the middle class as "households with incomes between 100% and 300% of median income." As of 2013, the state's middle-class working age adults totaled almost 2 million.

CUSTOMER MOTIVATION

According to the Council of the City of New York, the middle-class was worst hit by the 2008-2009 recession. It should also be noted that in the council's own admission, New York is "one of the most expensive places to live in the country.

Stuck Writing Your "Business Summary Fortress Finance Was Incorporated In" Essay?

View All Our Example Business Summary Fortress Finance Was Incorporated in Essay

Have A Custom Example Essay Written

" To make matter worse, housing costs have been increasing at a faster rate than the incomes of middle-class citizens living in the state. What is even sadder is that this sorry situation is exactly the same in at least a dozen other states. This effectively means that countrywide, people are going to require funds to meet their day-to-day needs like rent payments, fuel requirements, etc.

PRODUCT DESCRIPTION

This particular short-term loan product has, for the six months that we have been in operation, been marketed as a 'payday' loan. It has also been marketed as a short-term loan facility designed to cater for the short-term financing needs of its target clientele.

KEY SUCCESS POINTS

Most of the Payday Loan facilities currently operating in the city do not have a….....

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Business Summary Fortress Finance Was Incorporated In" (2014, April 28) Retrieved May 21, 2025, from
https://www.aceyourpaper.com/essays/business-summary-fortress-finance-incorporated-188625

Latest MLA Format (8th edition)

Copy Reference
"Business Summary Fortress Finance Was Incorporated In" 28 April 2014. Web.21 May. 2025. <
https://www.aceyourpaper.com/essays/business-summary-fortress-finance-incorporated-188625>

Latest Chicago Format (16th edition)

Copy Reference
"Business Summary Fortress Finance Was Incorporated In", 28 April 2014, Accessed.21 May. 2025,
https://www.aceyourpaper.com/essays/business-summary-fortress-finance-incorporated-188625
   

Open, View, and/or
Download this Document
order custom essay example