Business: Theories of Organizational Development and Employee Motivation Essay

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Mexico

Despite the fact that extreme poverty exists in many areas, Mexico's rising middle class is increasingly seeking out the trappings of American success. "The middle class in Mexico includes 39.2% (44 million people) of the country's total population. Mexico's middle class increased 11.4% during between 2000 and 2010" and these consumers are seeking out cellular phones and flat screen TVs in record numbers (Flannery 2013). Unfortunately, an increasingly affluent culture has brought forth one of the problems of industrialized prosperity, namely a rise in obesity. To take advantage of this concern, one possible product to market to the population coping with more sedentary jobs and a taste for highly caloric foods is that of gym memberships. Introducing a chain of low-cost gyms modeled on popular chains such as WOW and Planet Fitness, particularly in cities with high concentrations of white collar office workers would be an ideal way to capitalize upon a growing, affluent demographic within the population.

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In the past, entrepreneurs (including Madonna) in the fitness industry have been deterred by Mexico's notorious government bureaucracy in opening up new businesses, including a "long ride of permits, stamps, and waits faced by business owners in Mexico" (Llana 2013). However, the relative lack of competition faced by gym owners in Mexico vs. The United States argues for its success, once it has navigated the initial rocky opening. The desire to embrace a more affluent lifestyle includes a corresponding desire to look the part which includes slenderness and the appearance of good health......

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