Business Value What Is England, Research Proposal

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To survive, further market segmentation within the La-Z-Boy family must be created, to engage in risk management through diversification. This can ensure that regardless of how the economy does, some market segment will want to buy some of the company's products, from one of its brands or companies. The corporation can create value-based, low-cost products to compete with Wal-Mart, for example, offering slightly more customization than the giant retailer, but with fewer styles and fabrics currently offered. Speed might be less of a focus than value for England, Inc. In the future.

England, Inc. Or other brands can stress customization and even further market segmentation in style -- hip, trendy sofas and other furniture in a limited array of bright and eye-catching fabrics could target young people in dorms and apartments who want to buy customized furniture, even if they cannot afford to move into their own homes.

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Other brands could be slightly more high-end, but more limited in fabric choice to save on cost, although still built do desired specifications, to fit into currently-existing structures. This would likely draw the eye of older individuals, seeking to change the look of their existing home, but keeping a watchful eye upon their budget.

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