Business Analysis for Verizon Communications Analysis

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VERIZON COMMUNICATIONS SummaryThe focus of this paper in on Verizon Communications, which is an American multinational telecommunications company based in New York City but incorporated in Delaware. The company has its roots in the American Telephone and Telegraph Company (AT&T) in that the company was formed after a merger between Bell Atlantic and GTE. Bell Atlantic was formed out of the breakup of Bell Systems into several companies with each company being referred to as Baby Bells. Bell Atlantic was one of the Baby Bells. Verizon was formed in 2000 and this was considered to be the largest merger in American corporate history. The company is listed on the NYSE and the NASDAQ using the ticker VZ. While the merger was announced in 1998, it took two years for the two companies to get the approval of their shareholders, state approvals, and federal government approvals. This was all due to how big the merger was and the effect it would have on the telecommunications sector. Bell Atlantic and GTE were both large corporations by themselves and they controlled a huge market share individually.This paper focuses on the history of Verizon starting from the merger of the two companies that formed Verizon. This is followed by an analysis of the ethical standards used by Verizon, which are called the \"Verizon Credo.\" These standards have focused on the values of respect, integrity, performance excellence, and accountability. Each employee is required to read, understand, and practice these values at all times when interacting with suppliers, and customers. The company\'s social responsibility has been discussed and a focus made on the different programs used by the company. Global aspects of the company and its impact on the bottom line have been analyzed. Company culture and marketing are the last items discussed in the paper.Verizon CommunicationsVerizon Communications Inc is stylized as Verizon. It is an American multinational telecommunications company based in New York City. However, the company is incorporated in Delaware (Verizon Media Relations, 2016). Verizon is an integrated telecommunications company providing wireline voice and data services, internet services, wireless services, and published directory information. The company operated through Verizon Business Group and Verizon Consumer Group segments. The business segment offers wireline and wireless communications services and products that are focused on corporations and businesses. Some of the services offered by the business segment include video and data services, security and managed network services, corporate networking solutions, network access to deliver various Internet of Things (IoT), and local and long-distance voice services. The consumer segment delivers a consumer-focused wireline and wireless communications services and products. Verizon has a presence around the world and it generated revenues of $131.9 billion in 2019 (Verizon, n.d.). It is ranked 20 in the fortune rank of 2019 and it trades in both the New York Stock Exchange (NYSE) and the NASDAQ exchange using the symbol VZ (Verizon Media Relations, 2016).

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The symbol was selected as it uses the two letters of the Verizon logo, which graphically represent speed and echoing the company\'s name origin veritas and horizon. Veritas is a Latin word that connotes certainty and reliability while horizon signifies forward-looking and visionary. This name was selected out of a pool of 8,500 candidates. Verizon is truly a 21st century company. Verizon is a global communications company that delivers the promise of the digital world to millions of customers each day. With this in mind, the company expanded into content ownership by acquiring Yahoo! in 2017 and AOL in 2015. Yahoo! and AOL have been amalgamated into a new company called Verizon Media. Currently. Verizon is one of the three remaining companies…

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…segmentation ensures the company can meet the preferences of its consumers (Chan-Olmsted & Guo, 2011). With a diversified market, there are also diversified customer preferences. The needs of a teenager are different from those of a business person. Therefore, the company cannot use the same marketing strategy for the two consumers. By segmenting the market using demographics, the company has developed products that target different consumer groups. This ensures the company can run advertisements that will showcase its products to the segment intended. This differentiates its products and demonstrates to the consumers the company can meet their varied needs. Having a demographic segmentation allows employees to predict the needs of a consumer when they enter the company\'s store, which makes it easy to interact with the customer and to offer them a high-quality service.ConclusionVerizon Communications has been in operation since 2000 and it has grown tremendously from serving the US market to having a presence globally in over 200 countries. With a focus on high-quality, the company has managed to increase its market share and to also increase its profitability and product offerings. The ethical standards developed by the company have ensured the company operated ethically in all the countries it operates and it maintains its focus on the customer. Using its Credo, Verizon employees are encouraged to have values of integrity, respect, accountability, and performance excellence. By adhering to these principles, the employees have improved the brand image of the company and increased its competitiveness in the telecommunications market. Verizon has used CSR to promote its brand image and its CSR initiatives have the consumer in focus. All in all, the company has always focused on the consumer in all it does. This strategy has helped it tremendously in its CSR and marketing efforts. The company has grown and keeps….....

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