Campbell's Spaghettios the Purpose of Graphic Advertising Essay

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Campbell's Spaghettios

The purpose of graphic advertising is to ensure the potential consumer that the product being shown will in some way improve their lives and that not buying the product will make them less happy. This is achieved through both verbal and nonverbal messages along with connotative and denotative messages. Working together, the obvious information is paired with the inferred information to send a message to the consumer to purchase this product. In the case of this specific advertisement for Campbell's Spaghettios, the colors of the packaging, the actual words printed on the packaging, as well as the overall layout of the packaging are used to convince consumers to buy.

The Campbell's company has been around for a very long time. American consumers will be used to the trademark red and white can used by that company. This alone sends a subconscious message to adults who would have eaten Campbell's products as children. It serves to bring about fond memories of warm cans of soup and also reaffirms the quality of the product.

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If parents ate this food and enjoyed it and benefitted from it, so too will their children.

When looking at the advertisement, the first thing that is noticed is large red letters in capitalized font bearing the statement, "GOOD IN EVERY WAY." The rest of the text in the image is small in comparison to this central statement. It is clear that this is the message that is meant to have the most impact on potential consumers. By using red lettering against a white background, the advertisers are using the traditional Campbell's color scheme and adding a secondary message behind the statement. Not only is the ad promising the product's goodness, but the statement is backed up by a company who the consumers trust. In smaller type the following statement is printed: "Spaghettios pasta is as healthy as it is tasty! It's a delicious entree that's low in fat, with a healthy level of sodium and a full serving of vegetables. We start….....

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"Campbell's Spaghettios The Purpose Of Graphic Advertising" (2011, February 21) Retrieved June 4, 2026, from
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"Campbell's Spaghettios The Purpose Of Graphic Advertising", 21 February 2011, Accessed.4 June. 2026,
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