Cango Strategic Recommendations Capstone Project

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Strategic Planning

CanGo strategic planning

Currently the worldwide online gambling industry has emerged as one of the major as well as most speedily growing markets. With an estimated net worth of about $30 billion, in the preceding year it stretched at the rate of about 2.5% subsequent to a retard in the year 2009 universal economic slump and is projected to keep on to growing in the coming years. At the same time as reputable markets have attained prime of their life and have minimal opportunity for revenue, they are still anticipated to perform robustly and gain from a recuperating economy. Betting emerged to be the uppermost grossing activity in worldwide interactive gambling previous years. It is clear that as of 2012 online gambling was prohibited in a good number of Asian countries; however, clients by and large maintained their interest in gambling. CanGo as the competitors is in an extremely aggressive industry, the said industry engrosses books, videos, music as well as online gaming. Even though CanGo has registered tiny problems, they have tried to attain their maximum successful. Through their founder, Liz, the company has managed to succeed in venturing to additional online avenues.

After a proper review on CanGo's operations for the previous quarter, it is without doubt that there are things that CanGo has to take care of for them to improve in the industry. For instance, diminution in price alongside implementation of the ASRS, inventory as well as product administration to be incorporated into a universal ERP as well as CRM database, this is purposely to drive prospective business development, by creating a vigorous technological way out.

More recently it has become clear that internet can be used in branding efforts.

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It is an essential tool effective in creating and increasing awareness of the brand especially among online users (Jevons, 2005) For instance, many internet users who come along Can Go on the internet for the first time will from there understand what it is, what it represents and its strategies. By putting Can Go in the internet, the brand will have a chance to stand apart from our competitors and increase our market effectiveness. It is therefore proper for a company website to drive customers to present their purchase requirements online or by making phone to call for the company to make sales. This system will in a way or another lessen inventory by repetitively turning product into sales. There is also a need to rework the company's production procedure to give way to advanced effectiveness as well as cost diminution.

CanGo has experienced a huge expansion in their 1st two years in the business. It is therefore rated among the fastest growing small businesses within the industry. This is to say that Can Go has the potential to offer public shares paving way for them to accumulate as much more capital as they can to invest in prospective new online products. They can bank on that achievement by pushing on to bring on board additional investors. This move will accord the company millage over their competitors as they will get more exposure in the future. It is also advisable for Can Go to institute sales in a comparatively reasonably priced range, such as games.

Brand….....

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