Cardon Carpet Mills Inc. Case Case Study

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For instance, if the negotiations with the distributors fail and these continually threaten to all renounce the company contracts, the organization should not become intimidated, but should proceed as planned with the construction of its direct distribution channel.

SWOT Analysis

Internal Strengths

Internal Weaknesses

External Opportunities

External Threats

- Strong and stable financials

- Established brands and increased customer trust

- High quality and continually improving quality of the Cardon carpets

- Emergent marketing strategies which improve organizational status

- Company results fall behind the industry averages

- the levels of contract sales are low, only occupying 28 per cent of all the company sales

- Lack of international operations and sales

- Increased costs and the constant necessity to decrease them. Additionally, the c

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ompany is urrently asked to redue its profits as well

- the relationship between distributors and residential retails reveals an ability to inrease operational effiieny by removing some of the intermediaries from the system

- Numerous hanges within the industry and a ontinuous movement towards stabilization

- the opening of boundaries whih would allow the ompany to expand its operations

- Inreasing ompetition at both loal as well as national levels

- a dereasing demand for rugs and arpets as the availability of substitute produts inreases

- Wholesalers pressure the ompany to lower its retail pries

- Competitors had already established their own distribution enters in metropolitan areas

- Current wholesalers threatened the ompany with an exodus upon the signing of the first diret distribution.....

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