Catastrophe of Near Bankruptcy, GM Thesis

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GM has lowered forecasted earnings from its December plan to around 11.5 million U.S. sales annually, "But even those lower sales numbers look optimistic in a year when most analysts predict the U.S. market will struggle to top 10 million units," (Lassa 2009:1). There still are large risks that the company will not meet even minimum projections and fall under. Also risky from outsider's perspectives, is CEO Henderson's move to not alter GM's product planning group, "Yet it has routinely missed major product trends and rarely sets them," (Welch 2009:2). This has serious potential consequences if GM can't get more life into its product planning.

Summary Scorecard

Perspective

Desirability of Alternatives

Financial

Great reduction of production costs with downsizing and outsourcing.

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Customer

Gives the customer new models which are more economically feasible as well as lighter material -- meaning more gas efficient as well.

Internal Business Process

Cut production costs means lower unit costs, ensuring a more profitable forecasted revenue stream. Henderson is going to definitely have to rework the product planning department in order to bring more innovation to GM's product lines.

Learning and Growth

However, the move to downsize means serious losses internally, Thousands of jobs will have to be cut, from both production and managerial positions. Yet, this ensures the company to last longer and not completely go under, thus keeping jobs for some employees......

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