Ch.12. A. This Code Is Vague -- Term Paper

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Ch.12. a. This code is vague -- "depends" encompasses a very broad range of responses. B. There is no middle ground with this survey, just two positive and two negative. C. This is okay, but some respondents might be fuzzy on the distinction between "average" and "fair." D. I like this scale, and see it a lot, except that "uncertain" might be better worded as "do not know" or "does not apply." It is best to get people to respond, with their gut feeling if need be.

There are a number of different factors that affect the value of a survey in management decision making. The purpose is very important because the survey needs to be relevant to the managerial problem at hand. If it is not relevant, it has no value. The scope is important because scope is complementary to purpose. The survey might be similar in purpose to the managerial problem, but the scope of the survey could be all wrong. For example, a study of tipping behavior in the U.S. will not help a manager figure out how to tip in China. They have the same objective, but the difference in geographic scope makes the survey useless.

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Authority is only somewhat important in terms of value. This is simple, in that the appeal to authority is a logical fallacy (Constitution.org, 2014). The strength of the argument itself is what matters in terms of study value. However, it is worth noting that those with expert authority are far more likely to create material that is relevant, free from logical errors and is therefore valuable. It is just not guaranteed that the authority figure will do so. Audience is important to the extent that it frames the purpose and scope. Otherwise, audience is not very important in determining value. It is actually a valuable skill to transfer knowledge across disciplines. Format only determines value to the extent that the source can be understood. Format is typically framed by the purpose and scope. As long as the reader can understand it, format is not relevant. It is worth considering that many managers, for example, have trouble penetrating academic journals about management -- the format reduces accessibility and therefore value.

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