Chairman of Starbucks Howard Schultz Term Paper

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The administration of the company has requested its employees to redouble their efforts, and at parallel has tried to achieve the status of the small entrepreneurial company. The company has given considerable focus towards its team members, and every employee has been encouraged to contribute and invest their efforts in best suitable manner, for that purpose the company launched employee-concentrated program titled Coffee Master, the objective of which was to communicate 'the subtleties of regional flavor' (Burt, 2007), which is in agreement with the diversity theme of the company. The company has established their stature as diversified group, and 'embrace diversity as an essential component in the way business is conducted, and provides a great work environment and treat each other with respect and dignity' (Burt, 2007).

The company has also focused upon the application of the 'highest standards of excellence to the purchasing, roasting and fresh delivery of our coffee', and all such statements are not merely objective, but are authentic and their sources have been revealed and verified to the customers through different techniques including posters and advertisement. The differences and the notion of the pluralism has been reflected and appreciated, therefore 'Starbucks has made a business out of human connections, community involvement and the celebration of cultures' (Official Website), the interpretation of diversity has been promoted and followed in true spirit.

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Conclusion

The company has been successful in the portrayal of the brand as 'a personal and enjoyable experience in an environment where the customers can relax with a good cup of coffee, share a treat with friends, find a gift for a family member or discover new music' (Official Website), every pleasure and feeling of happiness has been best exhibited through possible techniques. All such developments and exercises are in lieu with the objective initially formulated by the company. The company has not relied over the support of any particular age group, rather every member of the society is encouraged and attracted to enjoy the taste at Starbucks, and all this has resulted in the expansion of the class of the customers. At parallel, the company has tried to ensure that the compliance of the cultural and traditional aspirations and the sanctity of the population is preserved and respected; therefore the emotional values have been inspired by the Starbucks to achieve good results......

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"Chairman Of Starbucks Howard Schultz" (2007, August 29) Retrieved May 5, 2024, from
https://www.aceyourpaper.com/essays/chairman-starbucks-howard-schultz-36061

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"Chairman Of Starbucks Howard Schultz" 29 August 2007. Web.5 May. 2024. <
https://www.aceyourpaper.com/essays/chairman-starbucks-howard-schultz-36061>

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"Chairman Of Starbucks Howard Schultz", 29 August 2007, Accessed.5 May. 2024,
https://www.aceyourpaper.com/essays/chairman-starbucks-howard-schultz-36061
   

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