Change Management at Nike Essay

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Total Length: 2482 words ( 8 double-spaced pages)

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Why Nike Needs to Cut Colin Kaepernick

Executive Summary

Nike’s decision to tap into “woke culture” and turn the out of work former NFL quarter Colin Kaepernick into a brand ambassador has been a controversial one since the sportswear company launched its Colin ad campaign in 2018. Nike needs to change the way it approaches its consumer base in America while simultaneously addressing the supply chain issues that have arisen as a result of COVID-19, which has caused major production problems for Nike in Asia. While Nike has been active in promoting the ultimate Trump antagonist in Colin Kaepernick, it is now time to bury the hatch and put America first but cutting ties with Kaepernick and opening up production in the US so as to 1) bring manufacturing back to America and solve the supply chain problems caused by the virus, and 2) to help put Americans back to work so that American consumers can get back to doing what they do best, which is buying.

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There may be resistance to change within Nike if this plan were to be implemented, so Kotter’s 8-Step model should be used to address and prevent potential resistance.

Table of Contents

Executive Summary 1

Introduction 2

Literature Review 3

Application of the Theory to the Organization in Question 4

Conclusions 6

Recommendations 7

Bibliography and.....

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