Changing Corporate Behavior to Respond Chapter

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Still, in this situation, it is clear that Miami would need the largest workforce with the greatest capabilities to serve a more diverse residential population. With such a large portion of the population being Hispanic in the city of Miami, FedEx operations would have to concentrate on providing customers with Spanish speaking staff. Additionally, the facilities at FedEx locations would also have to anticipate a workforce that may not speak English as its first language. Thus, managers and training materials would also have to be available in Spanish to best maximize workforce efficiency within FedEx locations around the Miami Dade area.

There are several different strategies FedEx could take to suit each of these different markets. First, as stated before, having a bilingual workforce would be a key component in the city of Miami. Moreover, in Miami, FedEx would have to anticipate more international shipping needs from their customers.

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This might mean lower pricing points for international shipping, especially to countries in Central and South America. In the two Canadian cities, however, price cuts would mainly be revolving around domestic shipping, since most of the demographics are native Canadians in those areas. Pricing, on average, in St. John's would also have to be lower in general because the region has the lowest average income of the three cities. This would better suit the regional economy of St. John's and guarantee more business from local residents.

Understanding the unique elements of each regional market is key to a global business succeeding on a local scale. This current review is an important strategy to understanding local markets and how they differ from one another. It is important to not only know your market, but also to adhere to….....

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