Charitable Institutions -- Development Director Thesis

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Katz describes as a "very delicate touch" that recognizes the legitimate financial concerns of many contributors to SCC charitable initiatives.

Managerial and Planning Aspects of Fundraising:

Mr. Katz emphasized the importance of identifying the optimal timing for charitable fundraising initiatives to coincide with times of the year when charitable donations are least likely to conflict with other financial demands of anticipated contributors. Similarly, many of the SCC fundraising efforts naturally coincide with Jewish holidays, in particular those with especially prominent altruistic themes and a traditional focus on community service and charity for the less fortunate.

Mr. Katz also referred to the importance of using customer relationship management principles and tools to assist fundraising planning by personalizing outreach initiatives.

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Specifically, the SCC fundraising department has been using proprietary CRM software to keep track of personal facts and family circumstances of donors and other contributing members of the SCC community. Mr. Katz believes that, in general, potential donors respond much more favorably to highly personalized correspondence than to traditional fundraising campaign materials and methods.

The SCC serves a wide range of age groups (including infant care services for new parents, youth sports and educational programs, adult sports and recreation leagues, and senior citizen social and recreational services). Therefore, according to Mr. Katz, effective fundraising management and planning requires a varied approach designed to maximize appeal to each specific segment of the SCC donor community as well......

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