Children's Defense Fund Approach Statement: Business Proposal

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Children in urban areas may lack support for physical education, because of the absence of safe places to play in their environments. While the contributing factors to obesity may be the same -- too many calories and not enough physical activity -- the reasons that an activity and caloric balance occurs must be addressed locally, and not in a generic fashion.

Timeline

Within six months: Raise awareness about the organization. Contact local, state, and national leaders. Touch base with leaders who are sympathetic to the goals of the organization. Disseminating the message of obesity reduction through public service messages as well as replicating existing programs and advocacy messages will be part of the organization's efforts to make connections with sympathetic leaders.

Within a year: Research and target critical programs and initiatives that will become the focus of fundraising of the organization.

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Ongoing, but within a year to six months to generate support for the first bill: Create a list of legal initiatives for the organization to support, such as limiting the miles a fast food restaurant can be built near a school.

Ongoing: Solicit donations

Donor recognition

First Lady Michelle Obama has made reducing childhood obesity in low-income areas a critical aspect of her tenure as First Lady, as has billionaire businessman Michael Bloomberg during his tenure as New York City mayor (Hellmich 2010). Seeking donations from prominent public donors sympathetically affiliated with its cause will have a dual purpose of raising awareness of the organization's profile as well as raising funds......

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"Children's Defense Fund Approach Statement " (2010, October 27) Retrieved June 4, 2026, from
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"Children's Defense Fund Approach Statement ", 27 October 2010, Accessed.4 June. 2026,
https://www.aceyourpaper.com/essays/children-defense-fund-approach-statement-7366
   

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