China's Cold Shoulder for the Thesis

Open, View, and/or
Download this Document

Total Length: 621 words ( 2 double-spaced pages)

Total Sources: 5

Page 1 of 2

Furthermore, the Chinese version of the iPhone cost as much as $1,025, compared with $299 in the United States. "Apple picked a weak partner, irked the customer with its pricing, and ignored the competing channel. Essentially, it continues to cultivate competition by marketing the touch-screen smart-phone segment and weak-playing the largest market in the world" (Yaw 2009).

According to Chinese consumers, "the iPhone in China costs more than 1000 dollars without a service contract. The per capita GDP of China is 6000-7000. The grey market vendors are successful because their prices are reasonable" and the Chinese consumer is still more value-conscious than his or her American counterpart (Kharif 2009). Joked one Chinese consulting firm: China Unicom's iPhone plan "will be an interesting exercise in how to sell an inferior product at a higher price" (Apple's iPhone sales debut, 2009, Bloomberg).

Stuck Writing Your "China's Cold Shoulder for The" Thesis?

View All Our Example China's Cold Shoulder for the Thesis

Have A Custom Example Essay Written

However, according to Apple, the prices of the phones "will drop over time, helping China's iPhone shipments reach 1 million to 2 million in Apple's fiscal year… We believe that eventually China will emerge as a major market for iPhone sales, but it could take a year or two to gain meaningful unit traction as it did in the U.S." (Apple's iPhone sales debut, 2009, Bloomberg). Apple is currently taking a wait-and-see approach, but it may have missed a critical marketing opportunity, if China's gray market remains strong......

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"China's Cold Shoulder For The" (2009, December 13) Retrieved May 20, 2024, from
https://www.aceyourpaper.com/essays/china-cold-shoulder-16335

Latest MLA Format (8th edition)

Copy Reference
"China's Cold Shoulder For The" 13 December 2009. Web.20 May. 2024. <
https://www.aceyourpaper.com/essays/china-cold-shoulder-16335>

Latest Chicago Format (16th edition)

Copy Reference
"China's Cold Shoulder For The", 13 December 2009, Accessed.20 May. 2024,
https://www.aceyourpaper.com/essays/china-cold-shoulder-16335
   

Open, View, and/or
Download this Document
order custom essay example