Chrysler Needs To, at a Term Paper

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In this case and future ones, Chrysler needs to notify all individuals who do not necessarily have proof of disclosure from the dealers. Chrysler ought to attempt to resolve the problem by allowing direct return of the car to the company rather than relying on dealers to accept returns. Owners should receive fair market value for their cars without consideration of known defects.

Chrysler needs to revise its public relations and legal processes.

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Rather than trying to hide information, it should voluntarily engage in immediate and full disclosure of all internal documentation and knowledge of the issue. Even if Chrysler had been innocent in this situation, its conduct makes the company appear guilty. Losing trust with the consumer is not a position an automotive manufacturer wants to be in.

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