Coca-Cola Brand Value by Its Business Proposal

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The latter was clearly not the case when the packaging was changed as the customer dissatisfaction was evident. That said, the firm's decision of withdrawing the new packaging showed that it valued its customer satisfaction equally.

The CSR steps taken by the Coca Cola Company not only contribute back to the society immensely, but also have created massive employment, and added value to the brand itself.

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Many of its CSR strategies are incorporated in mainstream marketing strategies this helping the company generate greater brand loyalty (Ronen 637).

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