Bailey, S. (2014). Advertising is a key strategy for Coca-Cola’s growth. Market Realist. Retrieved from: https://marketrealist.com/2014/12/advertising-key-strategy-coca-colas-growth
Bhasin, H. (2018). SWOT of Coca Cola. https://www.marketing91.com/swot-coca-cola/
Coca-Cola Company. (2017). Mission, Vision, & Values. Retrieved from: http://www.coca-colacompany.com/our-company/mission-vision-values
Mullane, J. (2002). The mission statement is an important strategic tool: When used properly. Management Decision. Vol. 40 (5) 448-455.
Porter, M. E. (1985). Competitive Advantage. New York: The Free Press.
Stewart, J. B. (2014). For Coke, Challenge is Staying Relevant. The New York Times. Retrieved from: https://www.nytimes.com/2014/03/01/business/challenges-for-coke-to-stay-on-top.html
Svendsen, S. E. (2013). Refresh. Create. Inspire: A Rhetorical Analysis of the Mission, Vision and Values Behind The Coca-Cola Company and the Digital Marketing Strategies of the" Open Happiness" Campaign (Doctoral dissertation, Liberty University).