Coca-Cola Company the Case of Thesis

Open, View, and/or
Download this Document

Total Length: 1977 words ( 7 double-spaced pages)

Total Sources: 7

Page 1 of 7



4. Decision and Defense against Weaknesses

The Coca-Cola brand is already a strong one, but the company's involvement in unethical behaviors has negatively affected it. In order to decide upon the most favourable courses of action to be implemented in the direction of brand strengthening, one has to critically analyze the proposed strategies:

restatement of the company's traditional brand values will offer an increased perception of the brand, but is likely to further generate the image of a ruthless competitor

Communications with customers will attract the sympathy of the audience, but require increased resource consumption and the results may be unsustainable

The internal investigations of the ethical division could delay the process and reduce their operational efficiency - however, this risk would not materialize if the proper measures are taken

An increased focus on people would also generate increased expenditures and pose risks on operational efficiency, but it would generate positive results on corporate image through two channels

As a result of the above presented mentions, the most favourable course of action would be the combined implementation of several strategic approaches.

Stuck Writing Your "Coca-Cola Company the Case Of" Thesis?

View All Our Example Coca-Cola Company the Case of Thesis

Have A Custom Example Essay Written

This would help reduce the risks of failure and negative aspects of each separate strategy and would also improve the chances of success. In this order of ideas, the most applicable scenario to improving Coca-Cola's corporate image would follow the next steps:

intensified communications with the audience better supervision of corporate action from the ethics division an increased emphasis on the Coca-Cola employees

The proposed solution has the disadvantage of implying additional costs. However, each improvement strategy generates some expenses and foremost, the organization does not afford not to take these measures. The losses they would encounter if they did not take these measures would be tremendous. Stakeholders would continually lose faith in the organization, the contracts with partners would become elusive and sales would drop. The company could feel tempted to engage in fraud operations to cover their losses, reaching in the end to situation of Enron......

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Coca-Cola Company The Case Of" (2008, November 27) Retrieved April 28, 2024, from
https://www.aceyourpaper.com/essays/coca-cola-company-case-26391

Latest MLA Format (8th edition)

Copy Reference
"Coca-Cola Company The Case Of" 27 November 2008. Web.28 April. 2024. <
https://www.aceyourpaper.com/essays/coca-cola-company-case-26391>

Latest Chicago Format (16th edition)

Copy Reference
"Coca-Cola Company The Case Of", 27 November 2008, Accessed.28 April. 2024,
https://www.aceyourpaper.com/essays/coca-cola-company-case-26391
   

Open, View, and/or
Download this Document
order custom essay example