Coca-Cola India Case Study One Case Study

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(Olsen) One of Coca-Cola India's community projects was the "Elixir of Life Project," which brought clean water into 100 schools benefiting more than 30,000 children, and earned Coca-Cola India 2008's Golden Peacock Award. (Muruganantham).

Biblical Integration

One of the major themes of the Bible, and perhaps the reason for it's existence, is the concept of communal responsibility. People must be responsible to the community in which they exist, otherwise conflict, destruction, and harm is often the result. In the modern world large multinational companies must also be responsible to the communities which produce and consume their products. In the case of Coca-Cola India, Coke's inability to maintain production values allowed pesticide contamination of their product.

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Their initial response was anything but neighborly; calling the CSE liars, incompetents, seeking gag orders and threatening lawsuits. However once they came to the understanding that they did indeed have a responsibility to the local communities, their response became, not only admirable and responsible, but profitable. Coca-Cola India's cooperation and transparency with local governmental bodies, environmental NGO's, and the media was an effective means of regaining public trust in their product. Coke India successfully managed to repackage their company into a socially responsible MNC producing a safe product worthy of the trust the public......

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