Total Length: 1891 words ( 6 double-spaced pages)
Total Sources: 6
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Stuck Writing Your "Coca Cola Mission Vision and Values" Essay?
Coca-Cola (2018) Mission, vision and values. Coca-Cola Company. Retrieved January 8, 2017 from http://www.coca-colacompany.com/our-company/mission-vision-values
David, F. & David, F. (2003) It's time to redraft your mission statement. Journal of Business Strategy. Vol. 24 (1) 11-14.
Mullane, J. (2002). The mission statement is an important strategic tool: When used properly. Management Decision. Vol. 40 (5) 448-455.
Quigley, J. (1994) Vision: How leaders develop it, share it, and sustain it. Business Horizons. Vol. 37 (5) 37-41.
Schiff, T. (2008) Motive imagery and the spread of ideas. MiPazradox. Retrieved January 8, 2017 from http://miparadox.blogspot.ca/2008/12/motive-imagery-and-spread-of-ideas.html
Swales, J. & Rogers, P. (1995) Discourse and the projection of the corporate culture: The mission statement. Discourse & Society. Vol. 6(2) 223-242.