Coca-Cola Strategy Strategic Management Module Term Paper

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The company does not discriminate their employees in any way and it ensures that their employees are always satisfied. This has helped the company to have a high employees retention rate and employee satisfaction rate. The company always aims high and this is why the employees are encouraged to be as innovative as possible Veale, Oliver, & Langen, 1995()

Culture

The Coca-Cola Company believes in their own unique culture which they share and why helps to nurture all that the company does. The company culture is driven by one major factor which is passion. This is one of the company values. The other values are leadership, integrity, accountability, collaboration, innovation and quality Foster, 2007()

The company strives in all ways possible to be analytical and creative in a brilliant way. This helps the company to commit to change and to always find more sustainable ways for carrying out the company's activities Harris, 1995()

The dominant management style is a democratic style where though the employees have high respect for the channels of authority, their opinion and feedback is also highly encouraged and it is considered in the final decision-making process.

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This style of management helps to keep communication between the employees and management open and focuses on unstructured discussions within the company which increases the productivity of the employees of the company Harris, 1995()

Annotated bibliography

Boney, F.N. (1987). First Atlanta and Then the World: A Century of Coca-Cola. The Georgia Historical Quarterly, 71(1), 91-105

First Atlanta and then the world is a journal article that was published in The Georgia Historical Quarterly, volume.....

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