Coca Cola Voluntary Inter-Industry Commerce Solutions Association Essay

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Coca Cola

Voluntary Inter-industry Commerce Solutions Association (VICS) Case

"True or false: Coca-Cola's experience with inventory forecasting supports the principles set forth by CPFR"

There was a time in which supply chain management was a rather straight forward process. However, as business has grown substantially larger throughout the years so have their supply chains and distribution networks. As the case mentions, Coca-Cola used to come in little green bottles and the drivers unloaded the products to retail locations from the truck as needed. Today however, the second-largest Coca-Cola bottler in the world delivers more than a hundred and twenty five million cases to different types of customers all with different requirements and promotional activities (Murphy, 2002). Today's modern organizations have to integrate the latest in technology and supply chain management in order to effectively meet the demands for their products on such a massive scale.

Coca Cola's experience with inventory forecasting is definitely consistent with the principles set forth by the CPFR with one separate consideration. Although Coca Cola's efforts didn't explicitly collaborate with their customers, they seemed to make provisions for it in the future. Instead Coca Cola focused their efforts on internal collaboration with the involvement of the retailer being a future possibility.

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To provide a higher level of internal collaboration, the Coca Cola operation created a system that would allow production and warehousing to communicate through a central command center. This allowed for inventory excesses in one location to be shifted to another in the event that there was a shortage elsewhere.

Complexity in Supply Chains

Supply chains are often a culmination of various evolutions in the growth of a business that are pieced together over an extended duration of time to meet demand. It is seldom that a company gets to design or redesign the entire supply chain altogether. Rather changes are usually incremental and far less than comprehensive (Carter & Easton, 2011). Given the trend of how supply chains evolve, even though Coca Cola didn't necessarily adopt a framework for full collaboration with their customers, they definitely made a step in a positive direction towards that goal through an incremental change. Few organizations would have the luxury to disrupt operations sufficiently enough to completely redesign the supply chain and thus, in practice, it is often the case that incremental change is the best that….....

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"Coca Cola Voluntary Inter-Industry Commerce Solutions Association", 26 March 2012, Accessed.20 May. 2025,
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