Cognitive Dissonance Attitude Change Social Psychology Essay

Total Length: 887 words ( 3 double-spaced pages)

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Part 1: Discussion Board Personal Comments


Chapter 5: Attitudes


Comment 1: Cognitive Dissonance and Attitude Change


One of the most fascinating concepts in this chapter is cognitive dissonance, the discomfort we feel when our behaviors contradict our attitudes . I found it particularly interesting how dissonance leads to attitude change—when we justify our actions to align with our beliefs. The textbook mentions that people resolve dissonance by either changing their behavior, adjusting their attitudes, or downplaying the inconsistency (Baron & Branscombe., 2017).
This concept reminds me of when I committed to a strict diet but gave in to a craving for fast food. Instead of admitting I was breaking my diet, I justified it by saying, “One cheat meal won’t hurt.” This is a good example of reducing dissonance.
I also see this play out in social issues. For example, people who engage in environmentally harmful behaviors may downplay the severity of climate change rather than change their actions. It makes me wonder—are we all guilty of dissonance without realizing it?

Comment 2: The Role of Social Networks in Shaping Attitudes


Another aspect of attitude formation is how social networks influence our beliefs. The text discusses instrumental conditioning, where we are rewarded for holding “acceptable” views. This means that the attitudes we develop are shaped by those around us because we receive social approval for holding them (Baron & Branscombe., 2017).
This made me reflect on how my own beliefs have changed. When I worked with people who were politically active, I noticed my views on certain topics shifting—mainly because I wanted to fit in. It’s interesting how attitudes are formed by our need for belonging.
This applies to modern issues like polarization…

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…process persuasive messages through two routes: the central route (careful analysis of arguments) and the peripheral route (influenced by surface-level cues, such as speaker attractiveness)

Illustration


A political campaign ad featuring a celebrity endorsing a candidate, even though they have no political expertise.

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Source: https://th.bing.com/th/id/R.523d4c109d9f18441608fec2bbf330c5?rik=pUY9JVzXeGq9eg&riu=http%3a%2f%2fgo.rappler.com%2fimages%2fCelebrity-endorsement-20130506-rappler.jpg&ehk=NBRM7ECDdAhQcqX4JLi4mOv0uq6skA3W4evpxnx4wCw%3d&risl=&pid=ImgRaw&r=0

Explanation


This image illustrates the peripheral route to persuasion, where people form attitudes based on superficial factors rather than logical arguments. If a popular actor endorses a politician, some voters may be persuaded not because of policies but because they admire the celebrity. The ELM helps explain why some ads focus on emotion rather than facts.

Entry 2: Chapter 6 – Implicit Bias and Police Decision-Making


Definition


Implicit bias refers to unconscious associations that affect perceptions and actions, even when individuals consciously reject prejudice. Studies show that police officers are quicker to shoot unarmed Black suspects in simulation experiments due to implicit racial bias.….....

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