Cola Preferences Simple Frequency Distribution Term Paper

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The company will need to begin by reviewing the effectiveness of its current marketing strategies and programs as well as the appropriateness of its marketing budget and make necessary adjustments to become more successful.

Further, the differences in male and female consumption of Coke as well as Pepsi indicate the need for target marketing. Target marketing involves breaking a market into segments such as gender and then concentrating your marketing efforts on these segments (Ward).

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According to Ward, target marketing not only provides a focus to market activities, it makes the promotion, pricing and distribution of products and/or services easier and more cost-effective. In this instance, Coke would not only ramp up its marketing activities, but would also develop different promotion, pricing and distribution strategies for male and female segments......

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