Cola Wars: Case Write-Up for Many Decades, Essay

Open, View, and/or
Download this Document

Total Length: 389 words ( 1 double-spaced pages)

Total Sources: 0

Cola Wars: Case Write-Up

For many decades, the market for cola could be easily summed up as follows: Coca-Cola vs. Pepsi-Cola. Although Coke clearly dominated, Pepsi was a strong 'also ran,' particularly after branding itself as the taste of the Next Generation. However, in the 1990s, the palates of American consumers began to change, resulting in a sharp leveling off, and then a decline in soda consumption. The major soft drink companies had negotiated reasonably competitive agreements with the 'links' of their supply chains: smaller bottlers were dependent upon the major brands to survive and the major cola companies negotiated specific arrangements with bottlers to distribute only specific brands (such as Sprite rather than 7-Up, in the markets where these two uncolas were competing against one another).

Stuck Writing Your "Cola Wars: Case Write-Up for Many Decades," Essay?

View All Our Example Cola Wars: Case Write-Up for Many Decades, Essay

Have A Custom Example Essay Written

Coca-Cola dominated fountain sales, Pepsi concentrated on the retail market.

Analysis: Marketing gaffs and internal trouble at the organization caused Coca-Cola to lose market share. Pepsi engaged in more effective risk management by expanding into other retail venues, such as buying up well-known fast food chains; placing its emphasis on diet beverages; and promoting non-carbonated beverages. Although the individual markets for specific non-cola beverages like sports drinks….....

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Cola Wars Case Write-Up For Many Decades " (2011, January 22) Retrieved May 22, 2025, from
https://www.aceyourpaper.com/essays/cola-wars-case-write-up-decades-49500

Latest MLA Format (8th edition)

Copy Reference
"Cola Wars Case Write-Up For Many Decades " 22 January 2011. Web.22 May. 2025. <
https://www.aceyourpaper.com/essays/cola-wars-case-write-up-decades-49500>

Latest Chicago Format (16th edition)

Copy Reference
"Cola Wars Case Write-Up For Many Decades ", 22 January 2011, Accessed.22 May. 2025,
https://www.aceyourpaper.com/essays/cola-wars-case-write-up-decades-49500
   

Open, View, and/or
Download this Document
order custom essay example