Comcast Corporations Strategic Analysis Essay

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Strategic Analysis of Comcast / Comcast Corporation's Strategy

Key Strategies Implemented by Comcast

Viewpoint on Strategic Direction of Comcast

CSR of Comcast

Recommendations for Future

As one of the country's biggest internet, video and telephone service providers, Comcast provides its services both to business and individual customers, one of its brands, Xfinity. It has four areas of diversification in terms of business, two being the top ones and these are the NBC Universal and the Comcast Cable. Through its NBC Universal arm, it serves a wide variety of groups, such as television audiences through its NBC and Telemundo networks; movie makers through television production; movie goers through Universal Pictures; and those looking for recreation and relaxation through its Universal Parks and Resorts. It has also ventured into the area of sports management through its Comcast-Spectator. The venture firm, Comcast Ventures, looks for innovative businesses in which to invest by coming together with promising new business people mostly in the area of consumer, advertising and enterprise. The company provides entrepreneurs with the resources that they need and expert advice that will see them succeed (Corporate Comcast, 2015).

Given all these, the company sits as one of the top media shapers, both now and into the future. It has a knack for combining technology and media in order to bring out the best in the businesses that they engage in. This paper focuses on the major strategies that have been put in place by Comcast to elevate it to its currents standing as a key player in its industries.

Key Strategies Implemented by Comcast

Merging various businesses is a major strategy that has been implemented by Comcast. This is a strategy adopted by many organizations, especially where there is increased competition, and differentiating one's self from many competitors, becomes necessary. In its market, Comcast faces a lot of competition from companies that offer a lot to their customers at very low prices. Some of these are Amazon Television and Netflix. The prices Comcast charges, for example, for leasing a modem are the ones charged by some of these companies monthly (Wu, 2014).

Another strategy that Comcast has successfully implemented is the maintenance of high prices for the provision of broadband.

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This is a very profitable business for all providers as their margins are as high as 700%. Wu (2014) reports that for a cost of less than $5 per month, providers charge anywhere between $40 and $60 per month. The larger the size of the company, the easier it will be to maintain this cash cow and make it the norm in industry.

Another strategy has been in the $200 million capital spending on BuzzFeed to tap into the more than 200 million visitors to the site as well as their over one and half billion video views. This is bound to increase its reach given the strategic partnerships that can arise from this investment (Corporate Comcast, 2015).

Comcast has implemented another strategy by building a huge space where its customers can go to see demonstrations of their products. This is a large space occupying about 9000 square feet. They have also recruited a former Apple retail employee to help mirror the Apple "Genius Bar." Comcast has plans to have a large number of staff available to assist customers so as to give service without the hustle of waiting in line (Lev-Ram, 2015).

Yet another strategy is the decision to provide additional call centers with over five thousand employees to be hired to man them. They are looking to completely refresh the customer experience. Customer service is key to Comcast as they also have an application that allows customers to give employees a rating. They have even gone as far as to give a $20 credit for lateness of technicians. Training programs have been planned in order to reinforce the culture of enhancing the customer experience. Clearly, they are out to rebrand themselves and combat the disappointment customers have expressed in the past (Lev-Ram, 2015).

Viewpoint on Strategic Direction of Comcast

The strategies adopted by Comcast are clearly set to make it the top player in the industry. They have been able to create an edge in their competitive market by merging and thus opening up many opportunities for their growth. It now controls not only communications holdings, but media properties as well due to its purchase of NBC Universal. This.....

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