Communication Audience Marketing Manager Jjj Acquisition the Essay

Open, View, and/or
Download this Document

Total Length: 1110 words ( 4 double-spaced pages)

Total Sources: 1

Page 1 of 4

Communication Audience

Marketing manager

JJJ Acquisition

The recently announced acquisition of JJJ Company has created tremendous amounts of excitement. This is because the purchase will allow Riordan Manufacturing to expand into other markets and increase sales by strategically utilizing JJJ's customer base. This will give the firm the ability to become more competitive and improve upon its bottom line numbers. For many inside the Marketing Department, this is creating tremendous amounts of excitement. This is based upon the possibilities to reach out to new cliental and rapidly expand. ("Accounting Scenario," 2012) ("Sample Memo," 2012)

However, there are concerns from Accounting about the financial stability of JJJ over the short to medium term. This is because the firm has tremendous amounts of debt and is facing the possibility of a liquidity crisis. For a number of personnel, this kind of acquisition should never take place. The reason why is it can add to: the financial pressures and obligations facing Riordan Manufacturing. In the future, this could have a negative impact on the firm by forcing it to cover many of the liabilities from JJJ. When this happens, Riordan may not receive the full benefits of the acquisition. ("Accounting Scenario," 2012) ("Sample Memo," 2012)

As a result, these concerns must be addressed in order to prevent confusion and focus on all aspects of the merger. During this process, the Marketing and Accounting departments can present their views on the acquisition. This will open a channel of communication that will highlight the benefits and drawbacks (which could be facing Riordan over the course of time). ("Accounting Scenario," 2012) ("Sample Memo," 2012)

Sales manager

To: Mark

Date: October 8, 2012

Subject: JJJ Acquisition

The recent memo that is being circulated around the company is talking about how there are concerns, surrounding the JJJ acquisition.

Stuck Writing Your "Communication Audience Marketing Manager Jjj Acquisition The" Essay?

View All Our Example Communication Audience Marketing Manager Jjj Acquisition the Essay

Have A Custom Example Essay Written

This is because many individuals inside Accounting feel that the firm could be on the verge of collapse. As they have high amounts of debt, a lack of liquidity and the inability to control these issues. According to some inside this department, they feel that the only reason JJJ is conducting the transactions is to avoid these challenges. ("Accounting Scenario," 2012) ("Sample Memo," 2012)

However, what many inside Accounting are failing to understand is that the acquisition will add tremendous amounts of value to Riordan Manufacturing. This is because the company has a strong customer base and they are located in critical regions where Riordan does not have any kind of operations. Over the long-term, this will help the firm to take advantages of these opportunities and increase their dominance inside many emerging markets. ("Accounting Scenario," 2012) ("Sample Memo," 2012)

Moreover, everyone in Marketing and Sales feels that the close relationship Mark has with Dana will result in better collaboration (once the acquisition takes place). This is because Mark has worked with JJJ for many years and understands the industry. He has continually discussed the benefits that this will provide to Riordan in the long-term. Despite the concerns from Accounting, some kind of understanding must be reached to ensure that the merger will take place smoothly. This means that the Marketing and Sales departments must discuss these issues with personnel from Accounting. If this can take place, it will address these challenges and ensure that Riordan has an effective strategy to integrate JJJ into the….....

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Communication Audience Marketing Manager Jjj Acquisition The" (2012, October 08) Retrieved May 17, 2024, from
https://www.aceyourpaper.com/essays/communication-audience-marketing-manager-82468

Latest MLA Format (8th edition)

Copy Reference
"Communication Audience Marketing Manager Jjj Acquisition The" 08 October 2012. Web.17 May. 2024. <
https://www.aceyourpaper.com/essays/communication-audience-marketing-manager-82468>

Latest Chicago Format (16th edition)

Copy Reference
"Communication Audience Marketing Manager Jjj Acquisition The", 08 October 2012, Accessed.17 May. 2024,
https://www.aceyourpaper.com/essays/communication-audience-marketing-manager-82468
   

Open, View, and/or
Download this Document
order custom essay example