Communication-Journalism Cristina Saralegui Cristina Saralegui Thesis

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She and her husband created the Arriba la Vida/Up with Life Foundation to promote AIDS education in the Latino community and to help other AIDS-related causes. She also serves on the National Council of the American Foundation for AIDS Research (Cristina Saralegui Biography, 2006).

For 12 years, Cristina's talk show has been the hottest thing on the United States' largest Spanish-language network, Univision. She's captivated some of the most popular Latino stars, along with millions of viewers in the Spanish-speaking world. Cristina is now famous around the world for doing in Spanish the same kind of provocative talk show Americans have grown to love. She gives her audience programs on cheating spouses, sexual abuse and of course interviews with well-known stars. Her show has been described as groundbreaking, empowering, raunchy, and soul-baring. Cristina says it as all of those things and more. She is often referred to as the Spanish Oprah (Look out Oprah: Here Comes Cristina, 2001).

Cristina says her show has also helped her become a better mother and wife. She and Avila have raised three children together and have now been married for 18 years.

The couple is also business partners, with Avila serving as co-executive producer of Cristina's TV Show. Together they've created a multimillion-dollar business that also includes a syndicated radio program and the monthly magazine. Off the air, this fun-loving businesswoman is deeply serious about her career. She's built a new $10 million film and TV studio, one of only a handful of women in history to do so. She and her husband hope to develop major projects in the future (Look out Oprah: Here Comes Cristina, 2001).

Aside from her career as an Emmy award-winning talk show host and CEO of a media and licensing empire, Cristina devotes her time to a multitude of social causes.

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She and her husband founded the "Arriba la Vida/Up with Life Foundation" in 1996, which is a private foundation dedicated to AIDS awareness and education among Hispanics, as well as other AIDS related causes that touch the lives of Hispanics everywhere. The foundation attempts to remains as flexible as possible to respond to unique challenges, ideas and projects that fulfill the ideals and vision of its founders. Funding for the foundation's mission is provided by the personal contributions of its founders, and through a broad range of media-related fund raising activities (Know Cristina, 2008).

In September 2005, Cristina received the Valor Award from the Gay & Lesbian Alliance Against Defamation (GLAAD) in recognition of her pioneering efforts in educating her viewers on gay and lesbian issues as well as AIDS awareness and education. Cristina is on the Board of Directors of the Museum of Television & Radio and is a member of the National Council of the American Foundation for AIDS Research (Know Cristina, 2008).

Although Cristina is living the high life, she still has yet another dream that she would like to accomplish. She wants to break through to English speaking audiences. Considering some projections that in the next decade the United States will be the second largest Spanish speaking country in the world, Cristina thinks the timing is just right for a crossover success (Look Out Oprah: Here Comes Cristina, 2001). She hopes to make as big of impact on the English speaking world as she has on the Spanish speaking community. If she affords herself half as much success with the English speaking audience as she has with the Spanish speaking audience she will be able to claim victory in her own right.

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