Communication Media Convergence Goes Beyond a Critique Essay

Open, View, and/or
Download this Document

Total Length: 480 words ( 2 double-spaced pages)

Total Sources: 5

Page 1 of 2

Communication

Media convergence goes beyond a critique of media conglomeration, to critique the media itself.

Convergence of media assumes that multiple media occupied separate domains in the past.

Convergence of media suggests that the distinct domains of media (books, websites, radio, film, and television) have melded and it is no longer possible to manage a single media.

Messages are conveyed simultaneously with multiple media formats, but each medium has unique strengths and weaknesses.

Books as a focus of media convergence.

Books still occupy their own media domain, as many books are unavailable in digital formats that can be read or accessed online.

However, it is possible to search for books online, and online cataloging and database management is normative.

When books do occupy an online or digital dimension, the reader interacts with the material in completely different ways.

D. Media convergence will not obliterate the book, which will continue to operate in its own domain, albeit connected with other media.

III. Media convergences serves distinct marketing objectives for authors.

A. Authors can maintain control of their brand identity via websites that fans can access independently of the book products.

B. Authors can create parallel products that enhance the media richness of the book, without replacing the book.

1. For example, a website can have a live action game with characters and situations from the book.

Stuck Writing Your "Communication Media Convergence Goes Beyond a Critique" Essay?

View All Our Example Communication Media Convergence Goes Beyond a Critique Essay

Have A Custom Example Essay Written



2. For example, an author can code an iPhone app that has inspirational maxims corresponding to a self-help guide.

IV. Media convergences also present marketing opportunities for book publishers and vendors (Perryman).

A. Publishers can take advantage of the marketing potential on the Internet to supplement sales.

B. Bookstores are becoming flagship outlets and are essentially product positioning devices, rather than being actually places where customers make purchases.

C. Media convergence allows for publishers to create massive branding and marketing strategies that cross platforms, such as turning a book into a movie and then turning the movie into a video game (Perryman).

V. The book in digital format is not necessarily a "new and better form" but a new and different one, in which the consumer's and the producer's needs are met (Thorburn, Jenkins and Seawell 90).

V. Conclusions

A. "In the world of media convergence, every important story gets told, every brand gets sold, and every consumer gets courted across multiple media platforms," (Jenkins 3).

B. In a world of media convergences, printed books….....

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Communication Media Convergence Goes Beyond A Critique" (2013, November 30) Retrieved June 2, 2024, from
https://www.aceyourpaper.com/essays/communication-media-convergence-goes-beyond-178561

Latest MLA Format (8th edition)

Copy Reference
"Communication Media Convergence Goes Beyond A Critique" 30 November 2013. Web.2 June. 2024. <
https://www.aceyourpaper.com/essays/communication-media-convergence-goes-beyond-178561>

Latest Chicago Format (16th edition)

Copy Reference
"Communication Media Convergence Goes Beyond A Critique", 30 November 2013, Accessed.2 June. 2024,
https://www.aceyourpaper.com/essays/communication-media-convergence-goes-beyond-178561
   

Open, View, and/or
Download this Document
order custom essay example