Communication Nbsp - Staples' Anticipated Term Paper

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Strengths which will counter weaknesses and threats for the acquisition are embodied in Staples' stable, profitable company history as a major player in the office supply category, supported by its loyal customer base. The fact that Staples has also created a strong customer service department reflects another strong point. The acquisition of OfficeMax mirrors opportunities to/for: Create shareholder value; Cost savings; Economies of scale; Acquire new customers; Generate positive media/publicity; Job growth/advancement/new roles.

Communications Plan/Strategies

Research confirms that Staples will need to inform the following audiences of information regarding the planned process of acquiring OfficeMax prior to, during, as well as, after the deal is finalized: Employees of Staples and OfficeMax; CEO/senior management of Staples and OfficeMax; Shareholders; Media; Government; Lawyers; Investors; Analysts; Marketing; Human Resources. Human Resources for both companies will need to partner to communicate layoffs, appointments, and job relocations in a timely manner. Internal and external communications regarding merger status will need to be appropriately, effectively managed.

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OfficeMax employees will need to receive extensive education and training on the Staples' culture after acquisition is complete and as follow up, focus groups of OfficeMax employees will evaluate their understanding of Staples' culture. Strategic planning will need to be implemented to maintain the project timeline during all phases of acquisition. After acquisition is completed, it will also prove beneficial to utilize feedback from online forums and surveys to analyze the effectiveness of the communications' plan & measure employee satisfaction in regards to employment and work environment.

Desired Response The desired responses for the acquisition of OfficeMax are to secure "buy-ins" from all parities, and to fortify the trust of our customers, investors, and employees, current (Staples'), and future (OfficeMax's). Favorable reports from media are also desired,.....

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