Communication Plan Elements and Goals Research Paper

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Proper communication is the backbone of any organization. Effective communication will ensure that management of all departments is cohesive and that everyone is on the same page, working towards common goals, at all times. Successful communication versus shoddy communication can often be the decisive factor between a company that meets its goals and one that doesn’t. While most professionals might be able to identify what effective communication within an organization looks like, it can be more difficult to develop it from the ground up, through a range of departments. This paper will discuss a specific communication designed expressly to ensure that all branches and departments of a single organization are all on the same page.

For the purposes of this paper, the communication plan in question will be the same for all departments: this will ensure that confusions and miscommunications occur at a minimum. Furthermore, the more effective a communication plan is, the more it should be used for all departments: this plan will detail a facts-based communication plan for all departments. Proper communication needs to be an aspect of every company in order to motivate forward momentum to achieve goals. This report will detail how an effective communication plan will always include five distinct elements: “…audience analysis, communication objectives, communication channels, responsibilities, and timing. The plan should determine the many audiences, outline specific objectives relating to each audience, state the communication channels for each type of communication, specify which organization leaders are responsible for each communication, and show the timing of each message for each audience.” (Newman, 2016).

The communication plan should have the overall statement of purpose of the plan itself. This is to ensure total transparency. Each department should know why the communication strategy has been developed in the first place, and what is hoped to achieve with it. The statement of purpose of the communication plan should demonstrate how all organizational objectives can be achieved, and set an example of how to properly engage with all relevant stakeholders and participants.

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The statement of purpose should also serve as a basic reminder of the success of previous work; so that all participants of the communication plan at all levels and scope of the business are clear on what this particular organization is best at. The statement of purpose within the overall communication plan can serve an important role of adjusting and influencing both behavior and perceptions where necessary (NCVO, 2017). Hence, where the overall communication plan intends to get everyone mentally and task-wise on the same page, the statement of purpose can help all branches of management, from upper management to front management and supervisors along with the front line, to better adopt the appropriate mindset going forward.

The second part of this effective communication plan would be to express a succinct rundown of the circumstance at hand. There should be a concise outline of the what, where and why of the organization, as well as an examination of the organization’s overall communications strengths and weaknesses. This should shine a light on what has and has not been helpful to the organization over the last decade and half-decade.

A PEST Analysis as well as a SWOT Analysis would greatly benefit this part of the communication plan. A PEST Analysis “involves listing the Political, Economic, Social and Technological factors that could affect your organization’s work.  These could be positive or negative factors and should include issues that are likely to have an impact on how your organization operates” (NCVO, 2017). There should be a brief explanation of how and why each element will have an influence. For example, the political section could obviously allude to how the new presidency will have an influence on the current climate and methods of doing business.….....

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