Communication Visual 1: The Message of the Research Paper

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Communication

Visual 1: The message of the visual is clear, since it provides clearly drawn pictures of each food group, a written description close to each drawing, and a clear key to describe the fat and sugar symbols. Each written legend also states clearly how many servings of each group per day is recommended. The color is relatively clear, although the symbols for fats and sugars could have been more clearly distinguished in terms of both color and form. There does not seem to be an overabundance of either chartjunk or misleading information.

Visual 2: The updated food pyramid does not seem as clear as the former one, since it is highly symbolic. The symbol is described by means of a color chart, but it appears that elaborate explanations are required to clarify the chart for users. Furthermore, the pyramid itself contains no clear specification on the food portions or indeed the amount of exercise required per day. There does not seem to be chartjunk and I do not believe there is any intention to mislead. I just find the chart very unclear.

Visual 3: This visual is both simple and clear. In a few moments, the reader understands that the visual represents the number of deaths due to malaria per 100,000 from 1900 to 2002, with a comparison between Sub-Saharan Africa and the rest of the world.

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The visual is designed very well, providing a three-dimensional chart to clarify the comparison. Again, at a single glance, the reader can see clearly that there are many more deaths in Africa from malaria than for the rest of the world. There is no chartjunk and no misleading information.

Visual 4: The message only becomes clear when the reader investigates the information more closely. At the top of the visual, the information seems to indicate information about phobias or heart disease. Each explanatory paragraph also further confuses the issue. The rest of the chart is filled with chart junk, including a long list of diseases and accidents that might kill people. The visual is not at all presented in a clear way, with a lot of misleading information.

Visual 5: In contrast to the visual described above, this one is again very simple and very clear, at least at first glance. The heading clearly states the purpose of the chart, which is to provide information about the levels of unemployment for white,….....

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